The ad man sees what Americans really care about
Posted in 2001Reviews http://www.sptimes.com:80/News/012301/Floridian/The_ad_man.shtml http://www.sptimes.com:80/News/012301/news_pf/Floridian/The_ad_man.shtml Pop culture expert James B. Twitchell...
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HomeAway Prepares to Launch National Integrated Marketing Campaign Based on...
Posted in 2010 AUSTIN, Texas, /PRNewswire/ — As it marks its fifth anniversary, HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced the details of its first...
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Volkswagen To Spotlight “Punch Dub” Game In Super Bowl Ad, Online Campaign...
Posted in 2010Previews Volkswagen Introduces Classic “Punch Buggy” Game with Modern Day Twist; Super Bowl Ad Features Cameo from Actor and Comedian Tracy Morgan HERNDON, VA – Volkswagen of America,...
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Exclusive First Looks of “ALICE IN WONDERLAND” Culminates with Super Bowl...
Posted in 2010Previews January 26, 2010 12:01 AM Eastern Time ABC, ESPN and ABC FAMILY Viewers Are Headed Down the Rabbit Hole: Exclusive First Looks of “ALICE IN WONDERLAND” to Hit Three Networks...
View ArticleCBS gives free air time after Super Bowl snafu
Posted in 2010 March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants...
View ArticlePepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to...
Posted in Uncategorized PepsiCos Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots. PLANO, Texas, and NEW YORK, Sept. 15...
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E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts
Posted in 2011Ad SalesE-Trade Financial Corp. will advertise in the Super Bowl again early next year. The spot will certainly feature a talking baby. The idea for its commercial, however, may not be...
View ArticleGo Daddy Announces Super Bowl Advertising Plan
Posted in 2011Ad SalesGo Daddy Announces Super Bowl Advertising Plan – Yahoo! Finance SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in...
View ArticleHomeAway’s Super Bowl Ad Gets Big Digital Push
Posted in 2011Read More at: Clickz HomeAway’s :30 Super Bowl XLV ad, scheduled to air during the Feb. 6th game’s third quarter, is being supported by an intriguing digital mix. The Dallas-based...
View ArticleSuper Bowl 2011 ads expand into social media
Posted in 2011Read More at: The Independant The peak advertising event of the year is joining the digital age by going beyond the 30-second TV spot to include online features, social networks and...
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Old Spice Guy Is Back to Promote Scents of Exotic Places
Posted in 2011 Old Spice and Wieden+Kennedy Portland, the agency behind the campaign, announced the return of the much-loved Guy, (Isaiah Mustafa) who will be featured in new advertisements to air the...
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The Mercedes-Benz Tweet Race Starts Today (Feb. 2)
Posted in 2011 Go to the Facebook page, pick your team to tweet for! On Feb. 2, four teams will leave New York, L.A., Chicago and Tampa in specially outfitted Mercedes-Benz vehicles, headed to Dallas,...
View Article8 Companies That Need Super Bowl Ads
Posted in 2011Read More at: The Street There was no dearth of companies interested in Super Bowl commercials this year, though plenty more should have been. While its tough to sneak your company’s...
View ArticleSocial media is big business at Super Bowl
Posted in ArticlesThe social media monitoring service HootSuite has created and launched a real-time Super Bowl Social Media Command Center. Fans can visit the site and check to see which team is...
View ArticleSuper Bowl increases TV ad revenue and second screen social interaction
Posted in ArticlesThe Super Bowl games means we will be glued to both the big screen and our devices. Good news for ad revenue — and for social monitoring by brands. Watching TV has become a multi...
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Super Bowl Ads Face Off on Twitter in Online Brand Battle
Posted in Articles A stolen prom kiss, smooching models and speeding showgirls are competing for online fans through Twitter, Facebook and YouTube today while the Baltimore Ravens take on the San...
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Super Bowl blackout lights up Twitter
Posted in Articles What’s the twitter buzz from the world of sports? The lights going out in the Superdome during the Super Bowl lit up the Twitterverse on Sunday, and outshined the game and the...
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Brandbowl picks Volkswagen as best 2013 Super Bowl XLVII Commercial
Posted in Articles In BrandBowl’s 3rd “Twitter” Round up of the Ads of Super Bowl XLVII. It was a battle to the end, but Volkswagen – who drove (no pun) most of the buzz leading up to the Super Bowl...
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50% Of Super Bowl Ads Worked Twitter Into Their Commercials
Posted in Articles According to Marketing Land, 26 of the 52 national Super Bowl ads mentioned Twitter in their spots. Considering that the Super Bowl generated 24 million tweets, that’s a smart...
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The super Tweets of #SB47
Posted in Articles The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was...
View ArticleThe #AdScrimmage 2013 winner and the top Super Bowl ad hashtags
Posted in ArticlesForty-six Super Bowl ads competed for bragging rights. One clear champion has emerged. The ad with the most votes in the second annual Twitter #AdScrimmage is Samsung’s “Next Big...
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Infographic: Which Brand Was the Super Bowl Tweet Champion?
Posted in Articles Nearly 30% of tweets sent during the Super Bowl were about the ads—who got the most social bang for their buck? With brands investing a record $4 million for a 30-second spot,...
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3 Social Lessons for Brands From the Super Bowl Blackout
Posted in Articles The Big Game has come and gone. While most people are talking about their favorite – or in some cases – least favorite Super Bowl ads, the real showstopper wasn’t the commercials or...
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